Apple, Inc.

Apple: the king of marketing. IMO a company that started out as a technology powerhouse and is starting to wind down as a tired cultural icon. When was the last time it truly innovated? The iPhone and the iPad to be sure, but now the market is saturated with smartphones and tablets and in order for Apple to keep its reputation as an innovative company on the cutting edge of technology, it will need to start coming out with new and exciting products. Now that Steve Jobs has passed on (personally I think he's still alive somewhere sipping margaritas on a beach and playing with his miniPad), Apple has lost a large part of what makes it Apple. Steve Jobs was the epitome of Apple, the face, the personality, the literal personification of an entire company. Now Cook has the task of running a company that has lost its x-factor. Since I'm not any sort of technology wizard, I'm not going to attempt to come up with any kind of cool new gadget that will change the world, but I have a couple of ideas. Since the PC market isn't very attractive to be in and Apple isn't very successful there (probably because it charges WAY too much for its computers) I feel like it could make money selling products complimentary to its existing product line. Why not a pair of wireless headphones that are cool in the way Beats are cool, with the plus of being compatible with all Apple products instantly? OR even better, why not make a kid-proof product? The miniPad I'm sure was marketed and designed with little hands in mind, but they are still easy to break. And yes, toy companies make cases that parents can place iPad/miniPad in, but shouldn't Apple take that market? An indestructible Apple product, attractive to parents and active people who are likely to end up getting their stuff broken, could be a winner. Anyway, that's all about Apple...the company is so over-discussed.